Company Description: Saja is a Saudi Arabia fashion company that sells affordable everyday clothing. Their items are made with environmentally friendly practices and are shipped directly to your home. Their target audience is people with an upper-class income. They want to convey a sense of innocence while at the same time being modern. Project Description: I have had to create a branding identity. The identity includes creating an appropriate brand style, a consistent visual system, and of course a great logo.